The F&B Revenue Analyst is responsible for leading the development, implementation, and execution of revenue-generating strategies for the food and beverage operations, analysing revenue trends with budget targets and actuals. This includes reassessing current fleet-wide promotions and marketing, monitoring vessel performance, and root-cause analysis on positive \/ negative trends in revenue and service.
- Bachelor’s degree in Business, Hospitality, or related field
- Minimum of 5 years of experience in cruise senior operations management
- Sufficient knowledge on MMS & Crunchtime software programs
- Strong ability to develop and present industry benchmark presentations
- Strong leadership, management and supervisory skills
- Proven track record of driving revenue growth
- Excellent analytical and problem-solving skills
- Strong communication and interpersonal skills
- Familiarity with industry-specific software and reporting tools
- Ability to work in a fast-paced and dynamic environment
- Strong attention to detail and ability to work under pressure
- Knowledge of digital marketing strategies, including experience with email marketing, social media and online advertising.
- Monitor vessel performance and investigate positive\/negative trends in revenue and services, advise on budget assumptions, adjustments and reviews.
- Review financial analytics in budget targets and actual.
- Drive development on new initiatives for incremental F&B revenue opportunities.
- Refined onboard reporting tools to better track F&B revenues, cost and guest satisfaction.
- Develop and implement techniques to improve pre-cruise sales, upselling efforts and increasing volume of onboard sales.
- Create and implement internet marketing strategies and pre-cruise campaign with a focus on loyalty customers.
- Liaise between F&B and Revenue management on all revenue strategies, development of programs, alignment and complete execution in communication.
- Review and improve market analysis for all marketing and current revenue driver concepts.
- Redesign, optimize and improve loyalty activation programs.
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EU or Right to work in SwitzerlandPart of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean. Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf. MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide. As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia. The fleet's average age is 7 years, the youngest in the industry. In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships. As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year. MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude. MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship. In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.
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